Terms & Conditions

Spikes Marketing Associates Ltd refers to our website and our business.

This privacy policy sets out how Spike Associates uses and protects any information that you give Spikes Marketing Associates Ltd when you visit & use this website.

Spikes Marketing Associates is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Spikes Marketing Associates may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 23/05/2018, last updated on the 25th April 2022.

What we collect:

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security & GDPR

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the B2B information we hold. We have always operated using ICO guidelines which have incorporated much of GDPR good principles & practices with all of our data and data collection activities. Please check our registration with ICO for further details and information on all policies which we adhere to. https://ico.org.uk/ESDWebPages/Entry/ZA168149 Spike Associates Marketing Ltd has updated this Privacy Policy and Terms of Use, which come into effect on May 25, 2018. These changes were made primarily in preparation for the EU's new data privacy law, the General Data Protection Regulation (GDPR).

With these updates, Spike Associates Marketing Ltd reaffirms its commitment to safeguarding the personal data of any members, contacts, and anyone who visits our websites.

Spikes Marketing Associates Ltd core privacy principles are:

  • Accountability through awareness
  • Protecting and Safeguarding information with high levels of security, individual training & awareness.

We've reaffirmed our commitment to the responsible collection, use, transfer, disclosure, and management of any company & individual company employee information and data. Spike Associates Marketing Ltd would like to alliterate that we hold B2B database only. We do not hold any personal information on any individual unless they are that of a job role nature within an organisation or company.

Spike Associates Marketing Ltd operates strict licensing conditions with all data sales and is a responsible communicator of GDPR guidelines and laws in the process. Please see 'terms & conditions for Data Purchasing' underneath, which advises and encourages clients to follow the fundamental core values of GDPR.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@spikeassociates.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee of £10 would be payable.

If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

*Information Sources: DMA (Direct Marketing Association) - ICO - PECR

Terms & Conditions for the purchase & license of b2b contact data

When purchasing Spikes data and paying an invoice for the sale of the data chosen you are agreeing to the following terms, conditions and guidelines for use:

  • Spikes Marketing Associates Ltd contact lists are business to business contact lists only.
  • GDPR law dictates that no marketing, sales or business development communications are permitted to the contacts within our lists if the communications are not strictly related to business and the activities of the company.
  • All data purchased is to be held securely within the purchasing company's IT networks with passwords & recorded logs for each employee who is given access to the contacts database supplied.
  • The client company contact who is sent and is in receipt of the data from Spikes Marketing Associates Ltd shall be responsible for the security, access and use of the data across their entire company and associated companies.
  • Once contact data has been received and confirmation of receiving the contact data has been given by the client or company representative all other copies, email attachments and any other format where the data found and/or can be downloaded should be deleted.
  • All contact data purchased outright or licensed is for the sole use of the company detailed in your invoice.
  • It is illegal to re-sell, share or distribute any intellectual property data purchased from Spikes Marketing Associates Ltd to any third parties whatsoever apart from the company on your invoice.
  • 'Exclusivity' for Spikes Marketing Associates Ltd data & intellectual property is always on a 12-month period unless specified in the client invoice.
  • Renewals will roll over after the initial 12-month (or whatever the agreed license term) period, unless written documentation by email or letter is received at ANY point before the license end date.
  • Spikes Marketing Associates Ltd recommends that the contact data supplied should be emailed in line with ethical marketing practise and GDPR guidelines in terms of content and quantity of emails sent.
  • TPS corporate checks are performed once every 28 days on all data as legislation dictates. If you are calling telephone numbers from our lists it is the client's responsibility to perform and track TPS checking after this 28-day period.
  • All of Spikes Marketing Associates Ltd data lists are cleansed every 60 to 90 days and we will refund email hard bounces that exceed 7%, provided the data supplied is used or tested within 21 days of the date of sale.

GDPR for email marketing:

In B2B email marketing emails that are strictly related to business and the activities of the business are permitted by all GDPR and UK legislation - thus you can send a marketing email to these companies and employees of the companies without their prior consent.

B2B marketing does not include consumers or sole traders. GDPR legislation dictates that you MUST gain consent before emailing marketing, sale or business development related emails to this segment of businesses.

Email addresses of businesses and businesses employees can be licensed for third party email campaigns. Legitimate interests would be used to process this personal data as long as all the following criteria are fulfilled:

  • A corporate is defined as a limited company, public limited company, limited liability partnership or government departments and can be emailed without prior consent (eg.joe.bloggs@examplelimited.com)
  • Employees of corporate's must be given the option to easily unsubscribe or opt-out from receiving email marketing.
  • The product or service being promoted can be purchased by the recipient in a professional capacity.
  • The sender must identify itself and provide contact details.
  • Have a responsive, respectful, polite, adhering complaint process and handle on an individual, personal level.